BUSINESS MANAGEMENT COURSES FOR 2010

BM 101 EFFECTIVE TIME MANAGEMENT 

Target Group:
Managers and professionals who need to cope with tremendous demands on their time.

Duration:
1 week

Course Objective:
This course will help you apply effective time management techniques to the tasks of your normal workday.  The course applies state-of-the art time management techniques to the total management progress as practiced by today’s Malawian executives.

Course Outline:

• Analysis of typical time wasters
• Effective Delegation
• Time-saving strategies
• Organizing your own and others’ work more efficiently and effectively.

BM 103 TOTAL QUALITY MANAGEMENT

Target Group:
Senior and Middle managers concerned with the quality of the service and products offered to customers.           

Duration:
1 week

Course Objective:
To enhance participants with the skills of using organizational resources effectively and efficiently through adapting to the demands of the customers for better service. Only organizations that adjust rapidly to environmental changes will maintain or increase their share of the market.

Course Outline:

• Understanding and Organising for quality
• Practical TQM
• Training and Planning for quality
• Design for good quality service

BM 104 EFFECTIVE SALES MANAGEMENT

Target Group:
Senior and middle managers in the marketing and selling function in various businesses.

Duration:
1 week

Course Objective:The course imparts the sales management skills that will help organisations stay ahead of   competitors and gaining market share through more sales because sales are the lifeblood of any business and the actual generation of sales is a result of various activities undertaken by sales force

Course Outline:

• The selling environment
• Achieving the sales objective
• Negotiating with buyers and other selling techniques
• Managing the sales function
• Appraising performance

 Date:

BM 203 STRATEGIC MARKETING MANAGEMENT

Target Group:
Senior and Middle Managers who are involved in strategic marketing planning for their organizations.

Duration:
1 week

Course Objective:  This course is designed to give managers essential tools necessary for analysis of the market, in order to achieve the coveted strategic competitive advantage.Thorough knowledge of your market, the competition, customers, and relating this to the products and services you provide, will give any business a strategic competitive advantage over others. The success of your marketing in achieving the business objectives depend on the ability of the management to analyze the market properly using modern techniques.

Course Outline

• Overview of strategic marketing management
• Macro and Micro Environmental analysis
• Strategic Marketing Planning Process
• Developing a corporate Strategy
• Develop Marketing Strategies
• Implementation and Control

BM 204 PROFESSIONAL CUSTOMER SERVICE

Target Group:
All those people whose jobs affect customers inside and outside their organization.

Duration:
1 week

Course Objective:
This course takes you through proven customer care techniques, using real life cases of customer care programmes in Malawi and other countries.  At the end of the course the participants should be able to design and implement customer care programmes for their organisations.

Course Outline:

• Creating a positive image with customers
• Organising and Implementing an effective Customer Care programme
• Cases in Customer Care
• Dealing with difficult customers

BM 601  DEVELOPING EFFECTIVE BUSINESS PLANS

• Senior and Middle managers involved in business planning for their orgainisations.
• Entrepreneurs and Businessmen who are planning to undertake new business ventures.
• Organisations that finance new or old businesses.

Duration:
1 week

Course Objective:
The course takes you through the process of business planning and by the end of the course, participants will be able to develop the planning skills and write a business plan. The course will assist participants to know how to identify the right business and develop a document to convince financing organizations to fund the venture.

Course Outline:
This is a hands-on course that will cover all the elements of business plans including:

• The objectives to your plan
• Scanning the market and environment
• Identifying your niche and pricing policy
• Sales and marketing decisions
• Financial strategy
• Implementation of the plan